Beards and mustaches are making a comeback for ‘No Shave November’ | USA TODAY

Since 2003, “No Shave November” has raised awareness for men’s health issues.

RELATED: Boyfriend shaves head in ultimate act of love

As master barber Steve Vilot trimmed a regular’s beard at his Lynchburg, Tennessee shop, a technician installing a modem overheard the customer getting tips about facial hair grooming.

“The tech was like, ‘You gotta help me out. I’m doing everything you said wrong,'” Vilot, 55, said on a recent cool late-October day.

An hour-and-a-half later, the tech returned to the city’s downtown Barber Authority, just 350 yards from the Jack Daniel Distillery, for a beard cut and some much-needed advice.

“Guys are starving for it,” the Nashville-based barber said, after giving his new customer tips on products including beard wash and sunscreen.

A more than 30-year veteran to the trade, Vilot not only cuts hair for locals but for stars including Eminem, Dave Matthews and musicians at festivals like Coachella and Bonnaroo. Earlier this month he returned from the Austin City Limits Music Festival where he gave out 6,000 sunscreen samples to men – a health-conscious effort just days ahead of Movember.

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