Marketing Director – Axios Charlotte

Overview:

Under the direction of the Vice President of Marketing and consistent with the Christian mission of the YMCA, the Marketing Director, Overnight Camps & Internal Projects is responsible for providing marketing leadership and support for the overnight camps operated by the YMCA of Greater Charlotte: Camp Thunderbird and Camp Harrison. This marketing leader will help lead the growth and success of overnight camps through strategic planning and campaign development, promotion, messaging, branding, media, and marketing-related customer relationship and engagement activities. Additionally, this role will support the development and implementation of marketing and communication plans for internal business partners (e.g. CEO, Human Resources, Finance, etc…) as needed.

Responsibilities:

• Closely partner with overnight camp teams and other internal teams to understand their needs, market and consumers to create relevant and innovative messaging and communications

• Collaborate with the Y marketing team members and overnight camp leadership to develop integrated marketing and communication plans and campaigns that drive overnight camp growth through increased awareness, conversion, engagement and retention

• Support the marketing needs of internal business partners, such as Human Resources, with marketing plans or tactics required to achieve the objectives of the YMCA of Greater Charlotte

• Develop and manage creation of effective, targeted materials and messaging while ensuring that YUSA brand standards (voice, messaging) are met

• Lead development and deployment of innovative marketing tactics across digital and traditional media that drive engagement throughout the customer journey and are appropriate to specific marketing channels

• Project manage processes and timelines to ensure marketing activities are completed and launched on time

• Evaluate ongoing campaign performance, identify opportunities to optimize, and implement adjustments as needed

• Prepare and report results of campaigns, KPIs, identify insights, and provide recommendations for improvement

• Manage development and execution of relevant marketing and administrative budgets

YMCA competencies:

• Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising

• Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others

• Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience

• Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members

• Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Qualifications:

• Four-year college degree in Marketing, Journalism, Communications or a four-year college degree in a related field with two years of work-related experience

• 5+ years of experience in the development of sales-driven marketing strategy, customer loyalty, and execution of tactical marketing plans

• Experience and leadership in developing, leading and managing innovative, comprehensive and integrated marketing campaigns

• Exceptional interpersonal, presentation, written and oral communications skills; proven public speaking skills and experience leading meetings and project teams.

• Superior writing skills with experience in editing and proofing

• Demonstrated ability to meet deadlines and effectively manage a high volume of concurrent projects and priorities

• Ability to thrive and make sound decisions in a fast-paced environment

• Proven track record in organization, efficient processes and project management

• Must be able to represent the YMCA in a professional manner

•  Demonstrated competence with Microsoft Office and the ability to become proficient in Association-specific software. Specifically, proficiency with PowerPoint, Excel and data analysis

Physical requirements:

• Sit for extended periods of time

• Kneeling

• Standing

• Ability to work in a 40-hour week with irregular work hours

• Ability to speak concisely and effectively communicate

• Ability to travel as needed

• Ability to communicate in English, written and oral