Public Relations Manager – Axios Charlotte

At The Brandon Agency, we wake up every morning focused on ROI, KPI’s and turning data into weapons. As a digitally centric, data-driven integrated marketing and communications firm, our mission is to develop and execute revolutionary business-building ideas that help our clients grow. We have locations in Charleston SC, Charlotte NC, Orlando FL, and Myrtle Beach SC. We are not an ad agency, we are a growth agency.

Overview:

The Brandon Agency has an exciting opportunity for a Public Relations Manager to join our steadily expanding team. We are seeking an experienced PR professional who can take a leadership role in building our client’s businesses through engaging storytelling and media relations. This includes developing business building ideas that drive results and solving everyday business challenges, all while staying organized and communicating clearly in our fast-paced environment.

Responsibilities:

• Work in tandem with the Client Services and Creative teams to develop and manage innovative PR strategies for various agency accounts

• Nurture and develop new relationships with local, trade, regional and national media of interest

• Oversee the pitching process, cultivate and develop leads and encourage positive exposure for our client’s businesses

• Manage and guide public relations strategy and execution for the Agency, ensuring our work and culture is highlighted before industry peers, including in earned media and awards

• Develop and manage client relationships and work closely with other Public Relations teammates to achieve on-going results

• Manage crisis communications and develop escalation policies

• Develop and maintain PR plans as part of a fully integrated agency approach

• Track and share regular PR reporting, insights and recommendations with clients, including earned media performance and new narrative development opportunities

Qualifications:

• A Bachelor’s degree in English, communications, or a related field

• Enthusiastic self-starter with demonstrated ability to work productively and independently, while thriving in a team dynamic

• Proven track record pursuing, nurturing and maintaining relationships with media contacts

• 5-7 years of experience in applicable fields (PR, Media Relations, Communications, Content Marketing)

• Experience in the financial services, travel & tourism, B2B and/or healthcare industry strongly preferred

• Strong understanding of modern public relations and marketing communications tactics

• Understanding of social media and content marketing as they apply to PR

• Excellent time and calendar management skills

• Ability to work in a fast-paced and pressured environment while remaining proactive, resourceful, and efficient

• Agency experience preferred